This morning the postman arrived bearing a delivery of the chocolate kind – and if you’re lucky they could be hitting up your place too!
My friends at Loving Earth have been busily working alongside the people at Round to design the brand-new packaging for their much-loved chocolate (and they stuck in a secret new flavour to boot! One I’m fully thumbs-up about). I loved the old packaging, but I love this new getup even more. So colour-blocked! Much modern.
And I’m not the only fan – apparently it’s been flying off shelves since it was released a few days ago, and as I was reading their newsletter this week I gave a mental high-five to Loving Earth founder Scott Fry for what he had to say: “It was about catching up with where the product was at – the chocolate has come through so much innovation and evolution but the actual packaging has just become more and more confusing … there’s a depth to it that’s not obvious at the start, but there’s this visual imagery that’s not just artistic but is symbolic – it tells a story. There’s a system there, everything serves a purpose, it’s functional – and I love that, how form is function. I think what we’ve got now is brilliant. I like the stripped-back feel, I like the feel of the board, I like the colours, the way it sits in different light and the three-dimensionality of it.”
That’s a man who’s pleased!
You can be pleased too, if these chocolates end up on your doorstep. When Loving Earth released a couple of new flavours earlier this year (shoutout to that mandarin and gubinge situation), I asked you to guess what you thought they might be – and some of you came up with the gnarliest flavour combos! So I’m going to ask you to come up with a great new chocolate flavour and the one that sounds the most delicious next Thursday June 18 at 5pm will be the winner!
In the meantime, there is a huge stocktake sale going on over at Loving Earth if you just can’t wait another minute for chocolate. For newsletter subscribers, they have 20% off all products at the moment, and a 35% discount on the stash of chocolates they still have with the former packaging. If you haven’t read your recent missive from them, hop to it and get the code. There’s free shipping on all orders over $50 for all.
Please enter by commenting below your chocolate combo and I’ll be in touch with the winner next week. Residents of Australia only (sorry!) and only one entry per person. Thank you kindly, and good luck!